The story of No. 29 began in the founder’s home in China, named after its unit number. During the quiet solitude of quarantine, the idea for No. 29 took shape as the home became a sanctuary, where the spirit of home deepened into an emotional and sensory connection.
Comfort was found in the simple yet profound act of baking, which bridged the distance between family and friends. What began as a personal ritual grew into a passion, evolving into a practice of sharing creations with loved ones and, eventually, delivering them to clients across the country.
As time passed and the founder moved from place to place, the concept of home expanded beyond a single location, blossoming into a sense of belonging—an ever-evolving collection of hideaways where thoughts and dreams are shared with loved ones.
No. 29 is grounded in the concept of home, where each room reflects stories of growth and transformation. These spaces are more than mere structures; they become canvases filled with memories and the essence of who we are. They serve as touchstones, revisited time and again, anchoring us in continuity amidst change.
As a purveyor of artisanal confections, No. 29 is committed to using seasonal and locally- sourced ingredients. Each creation is a work of art, infused with poetry and imagination, reflecting the brand's dedication to both quality and creativity.
As a creative studio, No.29 has initiated projects inspired by dialogues on art, set design, and innovation. With a mission to spark conversations about the intricate nature of home, space, and objects, No.29 continually redefines boundaries, weaving creativity and thoughtfulness into every endeavor.